About the MICE Industry

Meetings, Incentives, Conferences, and Exhibitions

The term "MICE" in the context of travel is an acronym for meetings, incentives, conferences, and exhibitions. The MICE market refers to a specialized niche of group tourism dedicated to planning, booking, and facilitating conferences, seminars, and other events, in the travel industry. Whether you're looking to organize a group outing for your company's employees (incentive) or you want to organize a big event focused on the latest innovations in your field (conference), MICE travel agents can help you book your itinerary. MICE travel involves several components, and agents working in this field must provide a full range of travel and conference services for large and small groups and events of shorter and longer duration..